Marketing Hiring Model

Inputs

Saved locally

Scenario name Load scenario

Planning horizon, weeks Starting clients Cost per lead

Lead to client conversion

Monthly churn

MRR per client

ARR valuation multiple Target labor margin

Accounts per AE Accounts per Junior Ads Specialist Junior Ads Specialists per Manager Implementations per IM per week New clients per SDR per week Leads per SDR per week Max SDRs SDRs per Sales Director Payroll burden

AE annual salary

Ads Specialist Manager annual salary

Junior Ads Specialist annual salary

Implementation Manager annual salary

SDR annual salary

SDR commission per new client

Sales Director annual salary

COO annual salary

CEO annual salary

Check-in calls per client per month Minutes per check-in call Account audits per client per month Minutes per account audit Maintenance minutes per client per month Implementation hours per new client

Starting onboarding clients per week Weeks between onboarding doublings Ramp starts week Ramp length, weeks Capacity improvement by ramp end

Work-time reduction by ramp end

MRR lift by ramp end

Funnel Throughput

SDR ceiling and onboarding ramp set weekly adds; ad spend is calculated from leads needed.

First AE Hire Week -

First Ads Specialist Hire Week -

First IM Hire Week -

Monthly Workload 0 hrs

Break-even Week -

Raise Needed $0

Projected Valuation $0

Max Adds at Target 0 / wk

Limited By

Clients, MRR, and Labor

Clients MRR Labor cost

Hiring Plan

Role	Current Need	Next Hire	Capacity Driver

Labor Breakdown

Cost	Monthly	Annualized

SDR Ceiling Sensitivity

Max SDRs	Ad Spend	Adds / Wk	Clients	Peak Labor	Final Margin	FTE

Weekly Forecast

Week	Adds	Clients	MRR	Valuation	Labor	Ad Spend	Profit / Wk	Cash	Margin	FTE